The future of financial services hangs on creating sustainable revenue models for players that support financial wellness, create value, and build trust with underserved consumers. But how is the consumer positively impacted? And who should pay for these solutions?

While many traditional economic indicators, such as employment and consumer spending data, suggest that consumers are doing better financially, insights from the Center for Financial Services Innovation (CFSI) on individual financial behaviors and household-level data depict a significantly less positive story. When the interconnection between spending, saving, borrowing and planning are analyzed, many consumers turn out to be struggling.

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