Just as consumer testing is a key element in product development, we believe listening to constituents is critical in delivering positive outcomes for the beneficiaries we are working to serve. But too often, those voices are not heard by the actors driving capital, policy, and resources for their benefit. Conversations center instead around entrepreneurs, capital markets, cost-benefit, or other top-down considerations.
In an effort to amplify their voices in our work, we commissioned Acumen’s Lean Data team to survey over 11,500 customers of 36 of our investees. The Lean Data tool enables the collection of consumer feedback in a resource-light way, and the practice has given us valuable insights into how to best support our portfolio companies’ financial and social outcome performance.
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