15 million pawn transactions occur annually in Mexico, creating an enormous amount of friction and cost for the Mexican consumer. As Internet penetration grows, Mimoni (formerly Micel) provides the technology and experience to offer new financing products to the Mexican population.
Mimoni is the first card-based online mass market lender for the unbanked in Latin America. Currently holding strong market leadership, Mimoni is granting loans that are sourced entirely online and are scored using an automated, data-driven lending model. Combining risk technology with a unique marketing model, Mimoni intends aims to offer a much better alternative to the Mexican consumer and impact their lives significantly.