Mission Possible: How The Rockefeller Brothers Fund Embraced Impact

February 24, 2017

Many families and high net worth individuals are interested in embracing impact investing, but are unsure where to start. To help answer this question, Omidyar Network and the Case Foundation partnered with The Giving Pledge to take a closer look at one family’s journey into impact investing.

In a recent webinar, the Case Foundation’s CEO, Jean Case, led a dialogue between Justin Rockefeller, Trustee of the Rockefeller Brothers Fund (RBF) and Co-Founder of The ImPact, and Jameela Pendicini, Director of Perella Weinberg Partners.

The RBF impact story began in 2013, when the family decided to select a new mission-driven outsourced CIO, Perella Weinberg Partners, to manage its endowment. This decision was a direct result of the Rockefeller family’s commitment to better align their values with their capital. This new approach has included modifying their investment strategy to gain deeper visibility into their holdings - divesting from fossil fuels and investing $100 million into six impact funds.

During the panel conversation, Jean, Justin and Jameela dug deep into the challenges – and opportunities – that they’ve encountered in exploring their own impact investing work. The panelists discussed various topics within the broader impact investing conversation, including how to define “intentionality”; find the right adviser; get buy-in from the Board and Investment Committee; and develop a new investment process and measurement framework that leverages a family’s unique set of tools to influence the philanthropic and investment sectors. No matter where your family is on its impact investing journey, we hope you find this in-depth discussion of shared lessons valuable. We hope this sparks continued conversations within families about the balance between maintaining your intergenerational legacy, generating a financial return, and having positive social and environmental impact.

We invite you to watch the full conversation here. You can also learn more about the RBF’s journey through The ImPact’s recently launched “Rockefeller Brothers Fund: Impact Investing Case.”